PROJECT NAME
Digital art direction for International Women's day campaign at Boux avenue
ROLE
Digital designer
TEAM
Creative team at Boux
TIMELINE
3 weeks
TOOLS USED
After effect / Photoshop / Figma
Overview
About this project
I led the digital art direction for the International Women's Day campaign at Boux Avenue, targeting Generation Z consumers. Informed by extensive market research, I crafted a campaign that not only resonates with this demographic but also drives profitability for the brand. By strategically aligning creative elements with the preferences and behaviors of Generation Z, we aimed to create a compelling narrative that not only celebrates women but also fosters meaningful engagement and conversions within the target audience.
Selected Works
Athleisure brand Evoke on ShopifyUI / UX / Web design / E-commerce
Scan App design for TRSUI / UX / APP design / Campaign design
App - Bundle builder designUI / UX / App design
Booking App designUI / UX / APP design / Campaign design
Fashion focused theme Influence on ShopifyUI / UX / Web design / E-commerce
Surfboard brand Momentum WakeUI / Web design / E-commerce
Leather boots brand ByronUI / UX / Web design / E-commerce
Wedding loungewear brand LuxeUI / UX / Web design / E-commerce
Sports collection at Boux AvenueDigital campaign design &art direction / Motion graphic
International women's day campaign at Boux AvenueDigital campaign design &art direction / Motion graphic
Art direction for Artist FEMMArt direction
London fashion week for WHYTE STUDIOArt direction
