PROJECT NAME
Wedding loungewear brand Luxe
ROLE
UI designer
TEAM
Product team at Eight
TIMELINE
2 months
TOOLS USED
Figma
Overview
About this project
This project showcases my expertise in e-commerce website design through the creation of a demo store on Shopify for the wedding loungewear brand, Evoke. In revitalizing the website, I seamlessly integrated new sections and templates while maintaining the brand's identity and existing design and coding framework.
Reserch
Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*
Initial design exploration
Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*
Design system / High fidelity design
High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction
Test/Review/Launch
Design hand over / Review with team / Check real-life consumer’s review
SEE ON FIGMA
DEMO STORE
Homepage
DEMO STORE
Collection landing
DEMO STORE
Product page
DESIGN SETTING
Colour / Typography / Icons
ART DIRECTION
Moodboard
DESIGN SETTING
List of other pages
Selected Works
Athleisure brand Evoke on ShopifyUI / UX / Web design / E-commerce
Scan App design for TRSUI / UX / APP design / Campaign design
App - Bundle builder designUI / UX / App design
Booking App designUI / UX / APP design / Campaign design
Fashion focused theme Influence on ShopifyUI / UX / Web design / E-commerce
Surfboard brand Momentum WakeUI / Web design / E-commerce
Leather boots brand ByronUI / UX / Web design / E-commerce
Wedding loungewear brand LuxeUI / UX / Web design / E-commerce
Sports collection at Boux AvenueDigital campaign design &art direction / Motion graphic
International women's day campaign at Boux AvenueDigital campaign design &art direction / Motion graphic
Art direction for Artist FEMMArt direction
London fashion week for WHYTE STUDIOArt direction
