PROJECT NAME
London fashion week for Whyte studio
ROLE
Digital designer
TEAM
Freelance
TIMELINE
3 months
TOOLS USED
Figma
Overview
About this project
I led the art direction for the fashion brand Whyte Studio, overseeing various aspects such as clothing pattern design for key products, motion graphics, videos, and other essential commercial assets. Collaborating closely with the brand's team, I ensured that each design element reflected the brand's identity and resonated effectively with its target audience. From crafting intricate clothing patterns to conceptualizing captivating motion graphics and videos, my role was pivotal in enhancing Whyte Studio's visual storytelling and elevating its brand presence in the competitive fashion industry.
Selected Works
Athleisure brand Evoke on ShopifyUI / UX / Web design / E-commerce
Scan App design for TRSUI / UX / APP design / Campaign design
App - Bundle builder designUI / UX / App design
Booking App designUI / UX / APP design / Campaign design
Fashion focused theme Influence on ShopifyUI / UX / Web design / E-commerce
Surfboard brand Momentum WakeUI / Web design / E-commerce
Leather boots brand ByronUI / UX / Web design / E-commerce
Wedding loungewear brand LuxeUI / UX / Web design / E-commerce
Sports collection at Boux AvenueDigital campaign design &art direction / Motion graphic
International women's day campaign at Boux AvenueDigital campaign design &art direction / Motion graphic
Art direction for Artist FEMMArt direction
London fashion week for WHYTE STUDIOArt direction
