PROJECT NAME

Momentum Wake: Surfboard E-commerce Design

ROLE

UI designer

TEAM

Product team at Eight

TIMELINE

2 months

TOOLS USED

Figma

Overview

About this project

I developed an e-commerce website for Surfbrand Momentum, with a focus on highlighting product specifications as a key feature. This project demonstrates my ability to create engaging online platforms that prioritize showcasing product details effectively.

Reserch

Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*

Initial design exploration

Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*

Design system / High fidelity design

High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction

Test/Review/Launch

Design hand over / Review with team / Check real-life consumer’s review