PROJECT NAME

Byron: Outdoor Apparel Store Design

ROLE

UI designer

TEAM

Product team at Eight

TIMELINE

2 months

TOOLS USED

Figma

Overview

About this project

I crafted an e-commerce website for the luxury leather boots brand, Byron, emphasizing a luxurious aesthetic combined with adventurous style. This project showcases my ability to capture and convey the essence of high-end products while maintaining an engaging online shopping experience.

Reserch

Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*

Initial design exploration

Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*

Design system / High fidelity design

High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction

Test/Review/Launch

Design hand over / Review with team / Check real-life consumer’s review