ROLE
UI designer
TEAM
Product team at Eight
TIMELINE
2 months
TOOLS USED
Figma
About this project
I crafted an e-commerce website for the luxury leather boots brand, Byron, emphasizing a luxurious aesthetic combined with adventurous style. This project showcases my ability to capture and convey the essence of high-end products while maintaining an engaging online shopping experience.
Reserch
Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*
Initial design exploration
Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*
Design system / High fidelity design
High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction
Test/Review/Launch
Design hand over / Review with team / Check real-life consumer’s review
DEMO STORE
DEMO STORE
DEMO STORE
ART DIRECTION
DEMO STORE
Selected Works
Athleisure brand Evoke on ShopifyUI / UX / Web design / E-commerce
Scan App design for TRSUI / UX / APP design / Campaign design
App - Bundle builder designUI / UX / App design
Booking App designUI / UX / APP design / Campaign design
Fashion focused theme Influence on ShopifyUI / UX / Web design / E-commerce
Surfboard brand Momentum WakeUI / Web design / E-commerce
Leather boots brand ByronUI / UX / Web design / E-commerce
Wedding loungewear brand LuxeUI / UX / Web design / E-commerce
Sports collection at Boux AvenueDigital campaign design &art direction / Motion graphic
International women's day campaign at Boux AvenueDigital campaign design &art direction / Motion graphic
Art direction for Artist FEMMArt direction
London fashion week for WHYTE STUDIOArt direction