PROJECT NAME
Athleisure brand Evoke on Shopify
ROLE
UI designer
TEAM
Product team at Eight
TIMELINE
2 months
TOOLS USED
Figma
Overview
About this project
This project showcases my expertise in e-commerce website design through the creation of a demo store on Shopify for the athleisure brand, Evoke. In revitalizing the website, I seamlessly integrated new sections and templates while maintaining the brand's identity and existing design and coding framework.
Reserch
Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*
Initial design exploration
Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*
Design system / High fidelity design
High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction
Test/Review/Launch
Design hand over / Review with team / Check real-life consumer’s review
SEE ON FIGMA
Design setting and system
Fonts ans Typography Colour Spacing Container Margin/Max width Key components/Exmaple
Design setting and system
Fonts ans Typography Colour Spacing Container Margin/Max width Key components/Exmaple
