PROJECT
Momentum Wake: Surfboard E-commerce Design
COMPANY
Eight for Shopify
ROLE
UI designer
TEAM
Product team at Eight
TOOL USED
Figma
Overview
About this project
I developed an e-commerce website for Surfbrand Momentum, with a focus on highlighting product specifications as a key feature. This project demonstrates my ability to create engaging online platforms that prioritize showcasing product details effectively.
Reserch
Competitor research / Market research / User persona / (User journey / Paper sketch and prototype / Information Architecture)*
Initial design exploration
Low-Mid fidelity Wireframe / Mood board / (User Flow based on IA)*
Design system / High fidelity design
High fidelity design / Design system / Colour system / Font system / Layout grid / Component system / Imagery and visuals direction / Art direction / Logo / Imagery and visuals direction
Test/Review/Launch
Design hand over / Review with team / Check real-life consumer’s review
Design Process
Research
Low fidelity wireframes
Design system / High fidelity
Test/Review/Launch
Homepage
Product page
Product page key feature
Collection list
