After Hours — Interactive Fashion Editorial

After Hours — Interactive Fashion Editorial

After Hours is a self-initiated experimental fashion editorial website, exploring how art direction, storytelling and interactive design can come together to create an immersive digital experience.

Inspired by contemporary fashion magazines and digital campaigns, I art-directed the visual concept using AI-generated imagery, exploring styling, composition and collage to create a distinctive editorial identity.

I designed the experience in Figma, then brought it to life using Next.js with Codex as an AI-assisted development tool.

What I explored

• Creative direction and AI-generated fashion imagery

• Editorial layouts, typography and visual storytelling

• Interactive collage with draggable elements

• Scroll-based animations, parallax and motion

• Responsive design across desktop, tablet and mobile

• Figma-to-Next.js development with Codex

An exploration of how design, art direction and development can work together to create more expressive digital experiences.

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